local seo
You’ve got a Google Business Profile. You added photos once. Maybe you respond to reviews when you remember. But there are two tabs most people never touch: Products and Services.
That’s a mistake.
Google keeps surfacing these sections higher in local search results, especially on mobile. Someone searching “deck builder near me” or “fall festival planning” isn’t just looking at your star rating anymore—they’re scanning what you actually offer before they ever visit your website.
If those tabs are empty or half-done, you’re invisible in the moment that matters most.
Late summer into early fall is planning season. Contractors book projects before weather turns. Nonprofits lock in fall fundraisers and events. Service businesses catch people before holiday chaos starts.
Google knows this. The algorithm pushes local-intent searches harder in seasonal windows, and the Business Profile is often the first—and sometimes only—thing a searcher sees.
The Products and Services sections let you show up for specific search terms without waiting for your website to rank. Someone types “pressure washing driveway” and your Services tab can appear in the map pack if you’ve listed it. That’s faster and cheaper than most SEO work.
This isn’t a place for vague categories. “General contracting” tells nobody anything. You want specific, searchable services that match what people type into Google.
Price transparency does two things: it filters out tire-kickers, and it makes you look confident. People trust businesses that don’t hide the number.
Most service businesses skip Products entirely. That’s leaving easy wins behind.
A “product” on Google Business Profile can be anything you want someone to request or buy:
Each product gets its own image, description, price, and a button. That button can link to a contact form, a scheduling page, or a simple landing page. You’re creating a fast path from search to action.
Log into your Google Business Profile. Go to the Products or Services tab. Add three to five entries that represent what people actually call you about.
For each one:
This should take about an hour. Maybe two if you’re adding photos.
Then update it seasonally. Swap out “spring landscaping” for “leaf removal and bed prep” in September. Add “holiday event planning” in October. Google rewards fresh content, and your customers care about what’s relevant now.
They list services but never mention them anywhere else. Your Google Business Profile isn’t isolated—it’s part of a system.
If you add “gutter cleaning” as a service, mention it in a Google post. Put it on your website’s services page. Answer a question about it in the Q&A section of your profile. Google connects those signals and decides you’re a real answer for that search.
Internal consistency beats one-off optimization every time.
More phone calls from people who already want what you offer. Fewer “just looking” inquiries. Better-qualified leads because they’ve seen your pricing and scope before they reach out.
One roofer added five seasonal services to his profile in August—storm damage inspection, gutter guard installation, attic ventilation check, fall maintenance package, emergency tarp service. By mid-September, he tracked eleven calls directly from people who mentioned seeing “the storm damage inspection” on Google. He didn’t change his website. He didn’t run ads. He just filled in the blanks Google was already showing people.
Pick your three most-requested services. Add them to your Google Business Profile with real descriptions and photos. Set a calendar reminder to update them again in ninety days.
That’s it. You’re not rebuilding a website or launching a campaign. You’re using the free tool Google is already putting in front of your customers—and most of your competitors are ignoring it.
Let's have a real conversation about what's getting in the way — and how we fix it.
Schedule a call →