BerryBloom · For beer, wine & spirits

You can’t sell it
to them. You have to
make them ask for it.

Almost every marketing playbook assumes you can take the order. You can’t. Somebody else stocks it, somebody else pours it, and somebody else takes the money. That one fact changes everything about what is worth doing.

Bardstown
We are not visiting the category.
We work from the middle of it.
Brand site, content, social and paid
Priced below. Nothing hidden.
Why the usual playbook breaks

Three tiers, and you
are only one of them.

  • You do not own the sale. A distributor moves it, a retailer or a bar sells it, and the person who drinks it never appears in anything you can measure. Most marketing advice quietly assumes a checkout at the end. Yours has somebody else’s name on it.
  • You cannot simply buy attention either. Every major platform treats alcohol as restricted — age-gating, geography rules, categories of creative that get rejected. The campaign a plumber can switch on in an afternoon takes setup, and gets pulled if it is done carelessly.
  • Direct shipping is not the escape hatch it looks like. Wine reaches most states, spirits reach very few, beer sits somewhere in between and keeps moving. Whatever you make, the answer is state by state — which is why a “just sell it on the website” plan stalls the moment somebody reads the rules properly.
  • So the goal is not a transaction. It is a request. Somebody walking into a store or up to a bar and asking for you by name. Everything worth spending money on is upstream of that moment.
What actually moves bottles

Three things you
genuinely control.

  • The taproom or tasting room, and everyone driving past it. This is the one part of your business where you do own the sale — and it runs on exactly the local search work a restaurant lives on. Hours, directions, photos, reviews, being on the map when somebody a mile away opens their phone. If you are anywhere near a trail, that traffic is already coming; the only question is whether it can find you.
  • A list you actually own. Retail hands you nothing — no name, no email, no way to tell them the next release is out. So the club, the mailing list, the barrel-pick group is the only asset in this business that compounds. Everything else you rent.
  • A brand people can repeat. Not a logo — a story short enough to be told by a bartender in a sentence, on a shelf full of bottles that all look like yours. That is what a request is made of.
What we build

Made for a category
with rules.

  • A brand site that carries the story — the bottle, the process, the people, where to actually buy it. A working "find us" is worth more than most of what agencies put on a distillery site.
  • The taproom or tasting room treated as a local business, because it is one. Google profile built properly, reviews asked for on purpose, events and hours current.
  • List building that is not an afterthought — a reason to join that is worth joining for, and the follow-up that keeps the list warm between releases.
  • Social that suits the category. Unlike most of our clients, this is one where it genuinely earns its place: people follow a brewery or a distillery the way they follow a band. Real photography, the process, the people, releases and events.
  • Paid, run inside the rules. Age-gated, geo-targeted to where you are actually distributed, creative built to pass review the first time. Pointed at the list and the tasting room, because those are the two things you can measure.
Why we understand this

We are not an agency that
picked up a liquor client.

Worth being straight about where our knowledge of this category comes from, because it is unusual and it is the reason this page exists at all.

  • The same people run a beverage-alcohol brand incubator out of this office. A separate business from the agency, with its own name and its own clients, that takes somebody from “I want to make a bourbon called this” to bottles on a retailer’s shelf. Beer, wine and spirits — the brand stays theirs; the business exists to make it happen.
  • So the unglamorous parts are not research to us. Distributor conversations, state brand registrations, label approval, getting a barcode that actually scans at the till, what a broker can and cannot do for you. We are not reading about that between client calls. It is down the hall.
  • And we are in Bardstown. Not a city with a whiskey account — the town the trail runs through. The people we would be marketing you to are the people we live next to.

To be clear about what you are buying here: this page sells marketing. The other business is a separate company and is not part of anything we would quote you. But if a conversation about your brand turns out to be about getting it made and placed rather than getting it noticed, you are already talking to the right people, and we will say so.

The whole price list

Add what you need.
Nothing you don’t.

BerryBloom · Beer, wine & spiritsEstimate
The brand page $1,500 One page, live in one to two weeks. The bottle, the story, where to buy it, and a reason to join the list. Paid once, yours to keep.
The full site $10,000 Up to 20 pages on one design system — the range, the process, visiting, events, the club, the trade page your distributor keeps asking for. Built page by page with rolling approval. Anything in between is scoped and quoted as one number.
Growth Plan $1,000 /mo At least one new page or article a month, your Google profile and tasting-room listings worked and kept current, reviews asked for and answered, the list growing and being written to, and a monthly report on what moved. Every subscription included. Cancel any time on thirty days’ notice.
Social $500 /mo Worth saying plainly: for most of our clients social is the last thing we recommend. In this category it is near the front. People follow a brewery or a bourbon the way they follow a band, and the shelf is too crowded to be silent. Content built from real photography of your process and your people, posted and answered, not scheduled and abandoned.
PaidQuoted scoped first Priced after we have seen where you are distributed and what you are allowed to say there, because both change the work materially. We will not put a number on this page that we would have to walk back once we read your state list. Your ad budget is separate and goes to the platform, not to us.

No local-lead-generation line here. The map matters for your taproom or tasting room and we build that into the Growth Plan — but nobody searches for a drink the way they search for a plumber with a burst pipe, and pretending otherwise would be selling you the wrong thing.

We already do this

We are in Bardstown.
This is just the town.

Bourbon brand, social & paidSigned retainer, monthly reporting
Farm distilleryContent, ad creative, merch store
Bourbon bar & menu siteMigrated off WordPress, built and hosted
Brand-placement marketplaceGetting independent brands into retail accounts
Bardstown, KYSmall shop, you get the owner
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