BerryBloom · For music & entertainment

You are sitting on
more content than
you can post.

Somewhere there is a drive full of footage nobody has cut. Interviews, sets, backstage, the archive going back years. For most of the businesses we work with the hard part is having something to say. Yours is the opposite.

The archive
Usually the most valuable thing you own
and the least used.
Site, clips, and growth
Priced below. The archive cut-down is quoted.
Why this is a different job

Nobody is searching
for you with a problem.

  • There is no intent to capture. A plumbing customer has a burst pipe and types what they need. Nobody wakes up needing your festival. Attention has to be earned before there is any demand to meet, which is the exact opposite of everything on our other pages.
  • So volume beats polish. One beautifully made campaign film does less for you than sixty short clips, because the format rewards frequency and each one is another chance to be found. This is uncomfortable if you come from a production background, and it is consistently true.
  • And the platforms are not close to equal. Cutting the same footage for one of our accounts, short-form on Facebook reached on the order of a hundred times what the same clip did on YouTube. Not a universal rule — but posting everywhere identically and hoping is how most of this budget disappears.
  • The audience is the asset, not the campaign. Sponsors, ticket buyers, labels and partners are all buying access to people who already care. Everything else is downstream of how many of those there are and how reachable they are.
What we actually do

Mine the drive.
Then keep it fed.

  • Go through the archive properly and find the moments — the recognisable name, the story nobody has heard, the thing that plays without context. Most of what makes good short-form is already shot; it has just never been watched by somebody looking for it.
  • Cut for the format, not from habit. Vertical, short, the name or the hook in the first seconds because that is where people decide. Long-form on the platforms that reward it, cut differently, from the same source.
  • Publish on a cadence you do not have to think about, scheduled across the channels that actually return something for you rather than all of them equally.
  • Report on the platform’s own numbers. For video, the studio analytics are the truth and a general web dashboard will quietly mislead you about what performed.
  • Point it at something. Tickets, a mailing list, a sponsor deck, a membership. Attention that does not land anywhere is a nice month with nothing to show for it.
The whole price list

Add what you need.
Nothing you don’t.

BerryBloom · Music & entertainmentEstimate
The site$500 a pageOne page at $500 — the act, the dates, the links, somewhere to join the list. Or twenty pages at $10,000 for a roster, a venue, a festival with a lineup and a history worth keeping. Paid once, yours to keep.
Hosting$179 /yrNo monthly fee required. Hosting is $179 a year, billed from launch. Your domain, code and Google profile are registered in your name. If you leave, you take all of it.
Archive cut-downQuotedscoped firstThe one-time job of going through what you already have and turning it into a library of clips. Quoted rather than priced here because the honest answer depends entirely on how many hours there are and what state they are in — a tidy drive and a shoebox of tapes are not the same job.
Social media management$597 /mo + $497 setupThe ongoing cadence — clips cut and posted, comments answered, scheduled across the channels worth being on. For most of our clients social is the last thing we recommend. Here it is the product.
Growth$500 /moLocal search, reviews, website care and a monthly report on what moved.Optional. The site is yours with no monthly fee. Cancel any time on thirty days’ notice. Your ad spend is never included.

If you are a nonprofit or an independent artist, say so early.Where the budget is not there yet but the audience is real, start with one page at $500 and no monthly fee, and add the rest when the audience pays for it.

We already do this

Real archives.
Real audiences.

Music hall-of-fame organisationSite, social, clips and sponsor outreach
Podcast launch & clip engineEpisodes cut to short-form on a cadence
National touring campaignSponsor and media outreach
Charitable foundationGaming and events, brand and web
Bardstown, KYSmall shop, you get the owner
Book a callNot what you do? See the other use cases →Not ready for a call? See your homepage first →